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Marketing Activities of Dalešické cukrářství
Vidlák, Vojtěch ; Mucha,, Martin (referee) ; Mráček, Pavel (advisor)
This Bachelor's thesis focuses on analyzing marketing mix of the company Dalešické cukráštví. The theoretical part speaks about basic concepts of marketing, marketing mix itself and his tools and differences in marketing mix between the company doing business in services and and the company outside of them. Analytical part introduces us the concrete chosen company, analysis of its marketing environment and marketing mix. Among solutions there are proposals to improve marketing mix of this particular company to gain more profit out of it and improve its functioning.
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Ordering System for a Sweet Shop U mlsné kočky
Zikmund, Vojtěch ; Laryš, František (referee) ; Dydowicz, Petr (advisor)
This bachelor’s thesis, based on analyses, designs ordering system for a sweet shop. The goal is an ordering system, that allows the owner to manage offered products as well as keep an eye on orders placed upon them. Besides the organization, a save of operating costs, that are currently being spent on the service of website, will be reached together with a creation of a new modern web presentation.
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Business Plan for Sweetshop Foundation
Vašulínová, Kateřina ; Němcová, Radka (referee) ; Bayerová, Vladimíra (advisor)
The thesis deals with the business plan for establishing a sweetshop. The aim is the preparation of documents to start business in the manufacture and sale of confectionery products. The theoretical part defines basic terms related to business and analyzes the structure of the business plan. The practical part is focused on the analysis of the environment and development a business plan.
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Business Plan for Establishment of a Patisserie
Vaníčková, Petra ; Martinovičová, Dana (referee) ; Luňáček, Jiří (advisor)
The bachelor thesis deals with development of a business plan for establishment of a confectionery. The first part explains the basic concepts and theoretical basis for a business idea. The second part focuses on the analysis of environment and development of a specific business plan. Included as part of the proposal is a product assortment, interior design and promotion of confectionery.
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Restoration of the chateau and manor house in Vážany nad Litavou
Morongová, Lenka ; Ing. arch. Petra Žalmanová, Ph.D (referee) ; Šindlar, Jiljí (advisor) ; Struhala, Karel (advisor)
The aim of the bachelor's thesis was to restore the chateau and the manor house in Vážany nad Litavou. The building is located in the village of Vážany nad Litavou, located approximately 3 kilometres southwest of Slavkov u Brna. The building is situated in the southwest of the village and can be found in the old construction of the village. The building is two-storey and partially sub-cellared. The roof above the one-storey section is saddled and the roof above the two-storey section is half-hipped. The roof includes two skylights. The building is not a cultural monument. It was built by the Jesuits in the 80s of 16th-century. In the 70s of 18th-century, the Jesuit order was abolished. Since 1950, the building has been owned by the JZD (single agricultural cooperative). The building is now used only in a small part. There are services (nail studio and textile shop), and some rooms are used for local associations (hunter and breeders). The aim of my design was to give the structure its original form – that is to purge it of structures that suppress its historical appearance. There will be replacement of windows, doors, roof covering. There will be new tinsmith elements and ledges.The building will have new uses. There will be the production of macarons and herbs products, candy store and sewing workshop to process dried herbs. These will be grown in the garden.
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Business Plan - Establishment of Confectioner
Běloušková, Jana ; Langášek, Libor (referee) ; Mikulec, Luděk (advisor)
This master’s thesis deal with processing of business plan for the establishment of confectioner's, which will be offering not only pastry, but also all assortment of other products, which fall into similar stores. Confectioner's will be constructed in one-family house in municipality Těšany, part of proposal are also construction work and equipment interior.
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The Business plan for Setting up Patisserie with Handmade Production in Šumperk
Rambousková, Ivona ; Ptáček, Roman (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the creation of a business plan for the establishment of a confectionery with a handmade production in Šumperk. The first, theoretical part of the thesis, is focused on the definition of basic concepts in the field of thinking and definition of the activity, the business plan and its structure, especially the analytical and evaluative methods used in the second chapter. The analytical part of the thesis includes the analysis of external, field and internal environment which are analysed by means of collection of secondary and primary data in the form of own marketing survey among potential customers. The design part elaborates in more detail the selected strategy and the follow-up parts of the confectionery establishment plan to make the project workable and viable.
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The Business plan for Setting up Patisserie with Handmade Production in Šumperk
Rambousková, Ivona ; Ptáček, Roman (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the creation of a business plan for the establishment of a confectionery with a handmade production in Šumperk. The first, theoretical part of the thesis, is focused on the definition of basic concepts in the field of thinking and definition of the activity, the business plan and its structure, especially the analytical and evaluative methods used in the second chapter. The analytical part of the thesis includes the analysis of external, field and internal environment which are analysed by means of collection of secondary and primary data in the form of own marketing survey among potential customers. The design part elaborates in more detail the selected strategy and the follow-up parts of the confectionery establishment plan to make the project workable and viable.
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